Switzerland has the most competitive travel and tourism sector in the world, according to results released in the 2011 Travel and Tourism Competitive Index (TTCI) by Market Research.
Data gathered by the World Tourism Organisation (UNWTO) has revealed Switzerland to be the 16th most-visited country in Europe.
In 2011 Switzerland ranked eighth in Europe for international tourism receipts.
The Swiss travel and tourism industry contributed 2.5 percent to the national economy and accounted for 4.5 percent of the country’s total employment, according to Marketwire.
The Swiss Government will now place a marketing emphasis on key destinations including India, Brazil, China and Middle Eastern countries, considering the strength of the Swiss franc and the Eurozone crisis.
Switzerland Tourism has branded 2012 as the ‘Year of Water’ to celebrate the country’s popular lakes, rivers and glaciers.
Source = e-Travel Blackboard: P.T